Important emails can end up in the spam folder. Sucks, right? If you're not sending your WordPress email blasts with WP Mail SMTP, this may have happened to you **whether you know it or not. ** Drip campaigns and email blasts are a big part of modern business marketing, so it's important to ensure these efforts are landing effectively in front of our audiences. Here are five cool perks users can expect to enjoy with WP Mail SMTP.
Disclosure: This article includes affiliate links for a product we enjoy using quite frequently: WP Mail SMTP. We will be compensated if you click and purchase.
So, okay, let’s reimagine your email list as the "friends list" on my middle school cell phone. Let's just choose to accept (for the sake of my self-esteem) that I had as many friends in eighth grade as you have email contacts. Great! Now that that’s settled...
4 Benefits of WP Mail SMTP for Wordpress Email Blasts
When it comes to email on WordPress, WP Mail SMTP brings a lot to the table. Here are a few reasons to consider it for your next drip campaign or spur-of-the-moment email blast.
1.) 100% Delivery Rate
Jennifer just doesn’t like you.
With WP Mail SMTP, you will always know beyond a shadow of a doubt that your messages went through to each of your recipients. Early mobile devices, however,were a different story. If you recall, these were not as reliable as the iPhones and Androids of today. In the late nineties, you understood that if someone didn’t text back, they probably just had better things to do. But there was always a chance — it wasn't unheard of — that your text really hadn't gone through. And that fact drove me craaazy.
Trying to manage strategic email blasts on a WordPress site can still feel like texting did back then, but it no longer has to. If you’re sending emails with WP Mail SMTP and you don’t get the clicks, traffic, or general response you're looking for, I've got good news and bad news. Good news first: there's no need for the mental gymnastics… your message was received. Bad news: It’s just that Jennifer doesn’t think your jean shorts are cutting it. And no, Jennifer doesn’t understand what a beautiful butterfly you’ll become, and yes... that does ultimately sound like a Jennifer problem. The point, however, is that your message absolutely 100% for sure went through. This is the beauty of WP Mail SMTP.
2.) No Spam Folder Relegation
But how do you KNOW she doesn't like me?
So glad you asked. WordPress explains how this particular tool stays so consistently helpful with email delivery. Basically, WordPress defaults to a process known as PHP (PHP: Hypertext Preprocessor—an example of the linguistically fascinating “recursive acronym”) for outgoing emails. Frequently, site servers aren't set up correctly for passing PHP emails past companies like Gmail and Yahoo, who may kick them into spam.
"We reconfigure the wp_mail() function to either use proper SMTP host credentials or leverage a built-in SMTP mail provider," says the team at WP Mail SMTP.
3.) Provider Flexibility
You can always choose a new provider...
... a new "built-in SMTP mail provider" that is. WP Mail SMTP gives you choices here.
Even among a strong field of compatible providers, Mailgun is pretty phenomenal.
4.) The Numbers are on Your Side
There are plenty of other Jennifers in the sea.
10,000 in fact... Mailgun lets you send 10,000 free emails per month. So even if a few recipients aren’t responding the way you'd like, you’re statistically guaranteed to get some bites with those kind of numbers.
Need Help Setting Up Structured Email Blasts?
If all of this sounds a little overwhelming, we can help. Our studio makes a point of empowering business owners in addition to the work we do for them. That means that if email blasts or any other aspects of your website aren't making sense, we'll be more than happy to walk through it with you and/or record a video tutorial for your future reference.
If a next-level partnership and some professional WordPress strategies and tools like this sound like what your business needs, please let us know. We look forward to the chance to exceed your expectations.
