Word of mouth marketing often tops our lists of small business marketing ideas. Eventually, however, every successful business has to start relying on more than just word of mouth to grow. To advertise a small business, you need an audience. For 99.9% of businesses today, that involves establishing a web presence and transitioning a portion of their advertising efforts into business website marketing. That other 0.1% of businesses is pretty much reserved for, oh, I don't know... probably drug smugglers, so if your business is above board (and we do hope it is), read on for the single easiest way to level up your business website marketing.
Is Business Website Marketing Right for You?
We make websites and apps as a digital product studio, so our company couldn't have gone a day without the website you're on. Wouldn't have made much sense, right? When we started, our marketing was driven by referrals and reviews from the folks we worked with, but given the industry, we needed a website even then to instill confidence in prospective clients.
It's pretty tough to imagine a business that wouldn't benefit from a professional website and the related business website marketing strategies that allow for true scalability and growth.
Certain industries and locations may allow some businesses to get away with staying offline, but this is still just a question of scale. The bottomline is this: if you're ready to handle more business, a professional website and a few digital marketing ideas for small businesses will make a difference and place you on that path.
5 Reasons to Implement Business Website Marketing
Is a new professional website worth the expense? Here are just a few of the business website marketing tools that will be at your disposal once you've got your foundation (your website) in place.
Organic Reach
From SEO-conscious blog posts to structured product pages, organic reach can provide a huge boost over time (or in no time at all, if you're very strategic and a little lucky) to any online business. With a well-maintained website, search engine optimization (SEO) and keyword research can help business owners and content marketers cater their content toward a specific audience and search intent. Powerful stuff!
Access to Analytics
With SEO and traffic come the question of tracking. While selling goods at a farmer's market or performing services inside a brick and mortar location may allow for client tracking, it probably won't be as comprehensive or data-driven as what digital analytics software like Fathom Analytics or Google Analytics provide.
Paid Reach
If organic reach is like posting a flyer on a busy street, paid ads are like hiring someone to identify the people most likely to snatch that flyer and then slipping it under their front doors for them. Business owners can make a lot happen organically, but as mentioned, this can take time. Paid adveretising can be an extremely speedy route to higher website traffic, so do keep it in mind and consider experimenting with this at some point.
Email Lists
Email lists are still a massive deal for business marketing in 2023. Statista reports the projection that email marketing revenue will hit $17.9B by 2027. So, building these lists and running drip campaigns is a highly viable way to advertise a small business, grow its reach, and retain customers and/or an audience.
Need More Small Business Marketing Ideas?
Sometimes the space and time to do what you do best is all you need. The team at Chek Creative is standing by to design, build, and/or monitor your new website at a transparent monthly rate. Check out our case studies or book a demo today!
