Ecommerce marketing strategies are an essential part of business for many of our clients. From our experience developing websites and apps for entrepreneurs, we've compiled some of the most accessible and powerful digital marketing tool options that will do the trick for any small business owner. The best part? Each tool on this list is intuitive, efficient, and can have a significant impact on digital reach. For ease of use and a huge return, you just can’t beat these four tools for marketing.
1.) Canva
Suggested Use: Product mockups and social media graphics
Why do we like it?
Canva allows users to create quick, clean graphics. Honestly, it was already pretty magical, but the recent addition of Canva's "Magic" suite of AI tools serves to streamline use even further. The interface is easy to understand, and some essential features are totally free, so definitely test it out before you buy in. If you’re intimidated by the more cumbersome photo editors like Adobe Photoshop and Creative Suite, Canva is the digital marketing tool you’ve been looking for.
To get the most out of it, you’ll have to pay, but it’s not too expensive. In particular, print on demand businesses and anyone building graphics for social media marketing should just plan to invest in Canva Pro after taking advantage of the free 30-day trial. The plan costs $119.99/year, and it's probably worth double that. Canva is a more cost-effective option than paying the high up-front costs of many market alternatives.
2.) Mailchimp
Suggested Use: Email Lists
Why do we like it?
Efficiency, efficiency, efficiency (a slightly inefficient sentence, granted, but stick with me). There may be no greater indicator of the success in ecommerce than the consistency and speed of a shop's operations. Mailchimp is the digital marketing tool that delivers this consistency and speed to the email marketing space.
We often use Mailchimp to automate, validate, and test users for clients. The platform collects data and allows us to more easily identify audiences and cater useful information to them. So, while your high school basketball coach probably wasn't talking about ecommerce marketing strategies, success really is all about “working smarter, not harder.”
3.) Unsplash
Suggested Use: Free Photo Licensing
Why do we like it?
How could we not? Unsplash offers access to more than 850,000 photos, and it’s totally free to use. You can search in categories ranging from “Textures & Patterns” to “Current Events,” or just key in your search term directly. Each photo is fully licensed for commercial or private use, with no credit necessary. This includes any editing you would like to do, so have at it in Canva. Some photos are premium access only, but in our experience, that's almost never necessary.
We use Unsplash when we need to populate our clients’ websites with high resolution images. It's also one of the most accessible tools for marketing graphics that require photography. There’s no lack of possibilities with this massive and ever-evolving photo library. More importantly, there’s no question of quality. Unsplash makes photo sourcing simple, and we like simple.
4.) Kapwing
Suggested Use: Video/GIF Editing
Why do we like it?
Kapwing condenses the technically intensive world of video editing into a manageable platform. But they don’t stop there. With this digital marketing tool, you can also make GIFs and memes with ease!
Staying on top of internal and external communications across email campaigns, SMS, Slack, etc. can certainly be a task. This tool makes all of that that much easier (and if we’re honest, we just really like making memes sometimes).
Need Help Implementing Ecommerce Marketing Strategies?
Solid ecommerce marketing strategies are crucial to the success of a small business. You’ve already put in so much work to optimize other aspects of your business — these digital marketing tools have the power to position all of that work in front of far more eyes.
If you'd like a web partner to help push your website into new territory and watch your digital marketing efforts go further, reach out to our team at Chek Creative. We look forward to hearing from you!
