Disclosure: This article includes affiliate links for Shopify, a platform we work in all the time at Chek Creative.
Building a consumer-friendly ecommerce experience can be a workout. Integrating unique features is key, as is designing a phenomenal user experience. Neither of these is always easy, but every bit of effort a developer puts in behind the scenes means a shopper will have to exert that much less. To put it simply, a good ecommerce developer works hard to ensure shoppers don't have to.
Shopify vs Wix for Ecommerce
Wix has offers a greater quantity of pricing tiers, and these are less expensive than what Shopify offers. Wix is a respectable platform and successful businesses have certainly been launched from it, but for serious print on demand and other sales applications, we really have to recommend Shopify for ecommerce.
Shopify is often considered the best ecommerce platform for its unique, navigable, and reliable consumer experience. As a business owner, there are three big benefits that leap off the page, and they're pretty hard to ignore.
1.) Intuitive for Consumers
It's a challenge to provide options while optimizing usability, but it isn't impossible. The Shopify interface is exceedingly simple but not basic. It's a mature platform that can offer your shoppers a more streamlined purchasing experience. And beginning at only $1/month for the first three months, you'll have a great opportunity to start seeing sales come in before you have to invest any real money into the platform.
2.) Capacity for Customization
Although it can be tricky in certain circumstances, the capacity for customization is certainly there. Shopify uses a templating language called Liquid which allows developers to tailor builds to a variety of unique goals and aesthetic considerations through extensive theme customization.
One website we maintain in Shopify is the site for ecommerce giants SafeRingz. By adding our own customizations into the Shopify framework, we were able to significantly increase their average order value, site conversion rate, and number of cart items. And that's really the story of Shopify for ecommerce — it's a platform that truly empowers great businesses to rise to the top. Everything you need for ecommerce is right at your fingertips inside the dashboard, including a variety of powerful app store integrations, point of sale options, and more.
3.) Platform Stability
Whether you're dipping your toes into online retail or thinking about migrating platforms, Shopify is the sturdy, reliable choice for ecommerce. It's extremely stable and a total breeze to build on.
For those who may be migrating over to Shopify from another platform like Wix, the platform offers Shopify migration resources. As the website mentions, "In some cases, migration is straightforward, but the migration process can be complicated when your store has large amounts of data in multiple sets."
This is another reason why, if at all possible, we recommend starting out on Shopify for ecommerce. That being said, there are certainly ways to migrate large sites.
Ready to Optimize Shopify for Ecommerce?
If you're facing a large migration or know you want to be on Shopify but don't know the best way to go about it, reach out to us. We've migrated plenty of sites over to Shopify for ecommerce purposes. It's a move that can really jumpstart online retail businesses, and we'd love to help harness it for your goals.
The less effort that a retail shop, online or otherwise, foists on its consumers, the better. And in the world of ecommerce, shoppers don't even have to walk out the door... they only need to click away. A unique and intuitive interface can make a big difference, and in our experience full-stack developing inside of Shopify for ecommerce businesses, it's the very best option for the long haul.
